In a move that’s certain to prompt other networks to retaliate and consider how they operate their Pay As You Go business, the UK network Three have announced their new “Game-Changing” Pay As You Go structure today.
In short they have removed add-ons from Pay As You Go and will now have flat rate costs for customers making calls, texting and using data.
What makes this game changing however is the fact that customers no longer have to top up every 30 days. When they use up all their credit they are free to top up again. With the costs being 3p a minute, 2p a text and
1p a MB of internet, I’m almost certain this could be worth over 30 days (though it’s too early in the morning for maths).
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THREE GOES BACK TO BASICS ON PAY AS YOU GO: LAUNCHES GAME-CHANGING OFFER.
Simple rates and clear value of 3p a minute, 2p a text and 1p a MB.
Flexibility that lets you pay only for what you use without the need to convert your credit.
Today, Three launches a new simplified Pay As You Go offer with rates that will allow customers to top up and get great value across voice, text and internet use, paying only for the services they choose to use.
In a market with a confusing 179 Pay As You Go combinations currently available, Three customers now have the flexibility to use their top up as they choose based on clear and simple basic rates of:
3p a minute
2p a text
1p a MB of internet
Customers will not be forced to pick one value option over another. Pay As you Go price plans typically push people to make value trade-offs and choose between weekend or weekday use, UK or international calls, and use of texts, calls or data. Three’s new approach puts an end to confusing tariffs and value trade-offs by bringing Pay As You Go back to its roots.
There’s no need to convert your credit to a 30-day add-on to get the best value. Credit lasts until the last penny is spent.
As the network built for the internet, Three’s cost per MB provides significantly better value than competitors’ standard rates.
Thomas Malleschitz, marketing director at Three said: “The number of complex Pay As You Go tariffs, Add-ons and options available is mindboggling. Consumers are forced into choosing where they want best value – whether that’s calls, texts or internet. Our new rates strip things right back to basics with a simple, clear and transparent rate for calls, texts and internet use that offers clear value across the board. It’s important to us that our Pay As You Go customers can use our Ultrafast network to chat, text and enjoy the internet without making a trade-off on value. This is Pay as You Go in its purest form.”
Once customers top up, they can use credit for talking, texting and the internet, safe in the knowledge that if they send more emails than text one month they won’t be penalised for doing the things they love on their smartphone.
Existing Three Pay As You Go customers can also enjoy Three’s new rates without having to change their tariff and they will be able to use their remaining credit as they wish. “We’re not just saving this for our new customers,” added Malleschitz.