So Sony are now solely just that in the mobile industry. No more Sony Ericsson and with full control over devices, design, and lots more of course, but one that is also key is the operating systems that will go on these devices.
Currently in the Smartphone world it’s Android that is what is at the forefront of Sony’s division, inheriting a back catalogue from the acquisition of Sony Ericsson that includes a big Xperia range and more.
Now taking into account the latest financial figures posted by Sony that see’s losses to the tune of a $318 million dollar loss for Q4 instead of earnings.
Sony announced on the back of this that they where going all in and with guns blazing with Android into 2012, they plan to have a stellar arsenal going forward and bolster there range with the little green robot apparently.
The Sony name away from Sony Ericsson has a lot of traction in the world as a whole, mainly of course as a gaming and electrical goods manufacturer, Smartphones being electrical goods of course I know, but for the purpose we will stick it in it’s own category here. In the US Sony Ericsson never really had much ground or reputation, well or Smartphones on the market as well didn’t help, this was also not helped by not so stellar specifications against the heavily spec war Android field that it has grown to become. Looking forward Sony have some nice handsets coming that worldwide could, and should, hold up against the rest of the market field, but is Android where it’s field lies, now that it is solely controlled by the giant that is Sony should it not be capitalising more on where it’s strengths lie. Yes, gaming and cameras.
Sales maybe increasing and with an impressible 65% progression, but those loses can’t be ignored and the strengths can’t be cast away. Sony has a big well known, branded and marketable name that along with it’s camera technology and of course PlayStation/Gaming technology, be a powerhouse in the Smartphone industry. In theory of course.
They could put all there energy into Android as they stated, but I think if it is then it needs to be in those areas, I doubt it will though and with Sony’s upcoming President and CEO Kazuo Hirai latest revelations that they may expand the Sony PlayStation Vita OS into Smartphones and Tablets, we could well be seeing in the future a phasing out of the all guns blazing with Android on Sony.
Remember those strengths, Gaming and Camera technology. The Vita OS if expanded into the mobile world has some potential, die hard gamers would love a new incarnation of the Sony Ericsson Xperia Play, maybe a reality down the road could well be an expanded version of the Vita OS on a smartphone. The Sony PlayStation Phone moniker could become a reality with the Vita OS Smartphone. Now pack that with an outstanding camera bringing technology from the Sony camera division and BAM! you have yourself a market leader.
Of course a Vita OS would have to be built up, applications made up for all kinds of services and essential needs that people demand on there Smartphones, it’s also a possible venture on the side maybe, just as Samsung are seemingly experimenting with other side projects in case Android implodes. Let’s not forget Android has it’s flaws, the way it’s been built, it’s fragmentation, it’s crowded market, and of course the patent wars raging against it’s manufacturers and Google, the lawsuits are coming in from Apple, Oracle, Microsoft, well a whole host is lining up. The cost per device if Google and the manufacturers keep losing in the Patent Wars could end up more than it’s worth producing for and other manufacturers are now looking at alternatives with all this upon them. Sony have this side option in Vita OS as Senior Vice President Yoshio Matsumoto explains below.
“If you’re asking if we’ve made it in a way that’s expandable, so that it’s possible to apply to smartphones and tablets on top of achieving the high responsiveness we need for gaming devices — it is possible. That doesn’t mean that we’re applying it to smartphones and tablets at this point in time, but it’s been designed with expandability in mind.”
-Yoshio Matsumoto, Senior Vice President
Sony want to make there mark that’s for sure, taking full control of the mobile division and arm of the business indicated that to the world. Capitalize on there strengths of gaming and cameras and they will be big players no doubt, whether this in the future is with Android remains to be seen. It’s not in the pipeline now, but could we be seeing Sony move away from Android and on it’s own, maybe they will go the Amazon route and just use Android as a base layer and capitalize on the PlayStation Suite, with the Vita OS merged and the on top layer.
Theoretically Vita OS on Smartphones and Tablets could emerge in the future away from Android and become a big force. The PlayStation Suite, PlayStation Console, PlayStation 3 all syncing up along with the Vita OS powered Sony Smartphones and Tablets and on the PlayStation Network is certainly food for thought. It’s possible.
2012 is an important year for Sony, they need to make an impact, but they also need to stay away from those losses and market well. Android is what they are pushing now of course, will it be there future though. The devices they have coming look good no doubt, the Xperia S looking like a winner already, but do they have the winners to hit all ends of the market, to give a good experience for the users all round and produce devices that stay with the competition and not lag behind in the spec war race that is in Android. Typically as Sony Ericsson devices produced where always good devices, but that’s what they where, just good, they need some great devices to become big players and hit alongside the Samsung’s and HTC’s in Android. I mean it’s Sony here we are talking about, they have legacy, they are big players.
Android seems like a lost place for Sony, can it make it a justifiable home or what do you think Android lovers, do you think they should explore the possibility of Vita OS on Smartphones and Tablets?
Via: The Verge