Wow, if you own a phone in Manchester then it might be a good idea to attach it to a chain and superglue the chain to your arm if the recent study by security specialists Lookout Security is anything to go by.
According to the study, people in Manchester lose their phone on average twice every year which experts estimate could be costing consumers £1.3bn in 2012.
The study also shows where you are most likely to actually lose the handset too (just incase you want to avoid going there).
Take a look at the press release below to see more information.
How many times have you lost your phone and where did you lose it?
[pressrelease]
Lookout Projects Lost and Stolen Phones could Cost UK
Consumers £1.3bn in 2012
Lookout study identifies Manchester as the single most likely place in the world to lose your phone
London — March 22, 2012 — The first global phone loss study, conducted by Lookout Mobile Security, has revealed that of all the cities in the world, Manchester is the most likely place in which an individual will have their phone lost or stolen. According to the statistics gathered throughout 2011, Mancunians lost their smartphones more than any other city across the globe; on average two times during the year. In total, Lookout found that U.K consumers lose their phone about once a year. If unrecovered, that could cost every smartphone owner over £150 a year.
As part of the study, Lookout has released the Mobile Lost & Found <http://www.mylookout.com/resources/reports/mobile-lost-and-found/> , an interactive website for people to discover the places where phones are most often lost, the likelihood of losing a phone by region, and the financial impact of lost phones.
Lookout’s data analysis from more than 15 million users found that demographics and behavior are the largest factors influencing phone loss. Over the course of 2011, Lookout located 9 million lost smartphones, which equals one phone every 3.5 seconds.
“Each day, £4.4M worth of phones are lost by Lookout users alone, and if unrecovered, it would take a significant toll not only on our wallets, but on our psyche too,” said Kevin Mahaffey, co-founder and CTO Lookout. “Safeguarding your smartphone starts with protecting it from the number one risk you face – losing it.”
What are the odds? <http://www.mylookout.com/resources/reports/mobile-lost-and-found/what-are-the-odds/>
People in some UK cities have a higher chance of losing their phone. For example, Manchester residents lose a phone twice a year while Londoners lose a phone only once a year..
My phone is where? <http://www.mylookout.com/resources/reports/mobile-lost-and-found/dude-wheres-my-phone/>
The Lookout research also discovered that specific locations had a greater occurrence of loss than others, with pubs in the UK unsurprisingly topping the list. Top locations vary significantly depending on the city you are in. For example, in Paris, France, the top two locations to lose your phone are a petrol station or church. While in Munich, Germany, it’s a hotel or office.
In addition, people lose their phone most often at night, 67% of phones are located between the hours of 9 p.m. and 2 a.m. local time.
The top five places phones for lost or stolen phones in the UK were:
1) Pub
2) Nightclub
3) Coffee shop
4) Home
5) Restaurants
For more information, data and insights, please visit Lookout’s Mobile Lost & Found <http://www.mylookout.com/resources/reports/mobile-lost-and-found/> .
About Mobile Lost & Found
Lookout’s Mobile Lost & Found data is based on Lookout’s more than 15 million global users. The findings in Lookout’s Mobile Lost & Found are based on anonymized phone “locates” data performed by Lookout’s 15 million global users in 2011. Lookout Mobile Security has users around the world who use the Lookout application to locate their lost or stolen device. To determine popular venues where phones were lost in cities across the globe, the study used the FourSquare API. Each “locate” was mapped by FourSquare’s API to a venue type closest to the lost phone’s location.
About Lookout Mobile Security
Lookout is a mobile security company dedicated to making the mobile experience safe for everyone. Lookout delivers award-winning protection from the growing threats facing mobile users today, including malware, phishing, privacy violations, data loss, and loss of the phone itself. Cross-platform, Lookout is designed from the ground up to provide advanced mobile protection while remaining lightweight and efficient on the phone. With 15 million users across 400 mobile networks in 170 countries, Lookout is the world leader in smartphone security. Headquartered in San Francisco, Lookout is funded by Accel Partners, Andreessen Horowitz, Index Ventures, Khosla Ventures and Trilogy Equity Partners. For more information and to download Lookout, please visit www.mylookout.com <http://www.mylookout.com> .
[/pressrelease]
