A trailer for the upcoming Resident Evil: Retribution movie has teased a just Sony branded Xperia Arc handset which has left many people asking the question; are Sony rebranding older handsets to the Sony only branding or is this indeed a new, refreshed version of the Arc handset?
Of course, as finders Xperia Blog mentioned, this could simply be a movie edit to ensure that people know Sony is it’s own brand now outside of the Sony Ericsson model.
You can view the video HERE or you can view it below.
So what are your thoughts? New or Re-Branded?