According to new research from Ovum Asia Pacific’s growing smartphone industry is rumoured to drive the region’s digital gaming to more than double it’s current value by 2016.
Predictions show that the industries value in Asia Pacific will be worth more than $30 billion (Wow!) by 2016, thanks to annual growth of 18%, which is more than the 2% worldwide average at current. the figure’s estimate that by 2016 Asia Pacific will have more than 1 billion gamers, close to 900 million will be playing from a mobile device solely as well as a PC.
From Ovum, “The region will drive the digital games market globally. The most significant retail sales contribution will come from the massive multiplayer online game (MMOG) sector, while the highest amount of growth in the Asia-Pacific market will come from mobile gaming.”
The growth will be affected by a new ‘disruptive’ model which due to an increase in casual gaming, is seeing gamers numbers grow faster than retail sales. This is already panning out well due to the popularity of smartphones and app stores across the board, but it’s effect on Asia is tipped to increase significantly as their ownership of higher end, more sophisticated devices also increases.