Apart from a glimpse of the phone during the first and last few seconds with a description of the screen, there is no mention of specs and no shots of the S3 in action. Instead we Android geeks were left watching models prancing around enjoying their picture-perfect lives – presumably they had a phone on them somewhere. We also got stalker-like slogans such as “keeps track of your loved ones,” “recognizes who you are,” “follows your every move,” and “waits until you’re asleep. The ad alludes to facial recognition, location tracking and a Siri-like voice command feature, but we don’t see them in action.
Samsung are putting a lot of effort into the software side of smartphone development, and obviously are still trying to follow Apple with it’s Siri-like features (while avoiding any more lawsuits). A lot of these features are considered little more than gimmicks by the core Android fan-base, who would have been much happier if Samsung had spent more research dollars on hardware and left the software side to Google. Perhaps it’s Samsung’s new strategy to give just enough hardware to make the device attractive to the Android community, while marketing it so as to try and steal market share away from Apple. Unfortunately we will never know how sales of an S3 with even better hardware and stock ICS would compare to the S3 we see today – perhaps one of the other manufacturers will show us.
Which strategy do you think would prove more profitable for Samsung?