Qualcomm and Ericsson are set to demonstrate LTE Broadcast at MWC. The new system will reduce the carrier’s costs in brining 4G LTE services to their customers by optimizing data using “broadcasting”.
For customers, this should mean that when we start to see this technology, carriers will appear to have faster 4G speeds, even in busy areas as Ericsson have said they are focusing on video, and that will be a massive point in this network system. Enabling video to run at great speeds will mean that other data will run brilliantly!
Full Press Release:
BARCELONA, Spain, Feb. 27, 2012 /PRNewswire/ — Qualcomm Incorporated (NASDAQ: QCOM), in collaboration with Ericsson AB, will demonstrate LTE Broadcast, the evolved Multimedia Broadcast Multicast Service (eMBMS) platform, at Mobile World Congress 2012 in Barcelona, Spain. LTE Broadcast enables Mobile Network Operators to adjust coverage and capacity dynamically as needed, allowing for more efficient spectrum and network use. The demonstration will be on display Feb. 27 – Mar. 1 in Qualcomm’s exhibit in the Fira Convention Center, Exhibit Hall 8, #8B53.
LTE Broadcast is a resource-efficient, scalable solution for delivery of high-bandwidth, high-demand live, premium and software content. The platform has the potential to significantly reduce operators’ costs by allowing them to optimize content and software distribution using broadcast principles over LTE networks.
With implementation, operators could schedule broad distribution of software upgrades during off-peak hours or dynamically increase network capacity during peak demand occasions, such as high-density live events like stadium sporting and music concerts.
“Qualcomm is dedicated to the success and adoption of LTE networks worldwide,” said Peggy Johnson, executive vice president and president, Global Market Development at Qualcomm. “With an increasing number of LTE network rollouts, we are continuously working to produce efficient technology solutions focused on optimizing and maximizing the consumer experience on these mobile networks.”
“Video will be the driver of traffic increases in mobile broadband networks,” said Johan Wibergh, executive vice president, Business Unit Networks at Ericsson. “Driving the LTE broadcast ecosystem is a way to ensure a quality user experience.”
With this innovative and emerging technology, Qualcomm enables operators to deploy and scale commercial-grade eMBMS with leading infrastructure vendors such as Ericsson.
Qualcomm Incorporated (NASDAQ: QCOM) is the world leader in 3G and next-generation mobile technologies. For more than 25 years, Qualcomm ideas and inventions have driven the evolution of digital communications, linking people everywhere more closely to information, entertainment and each other. For more information, visit Qualcomm’s website, OnQ blog, Twitter and Facebook pages.
Qualcomm is a registered trademark of Qualcomm Incorporated. All other trademarks are the property of their respective owners.
Emily Kilpatrick, Corporate Communications
Warren Kneeshaw, Investor Relations
SOURCE Qualcomm Incorporated