With Research In Motion struggling tremendously the options opening for major players in the Smartphone industry is here to grab something that they can add to there own arsenal. RIM is thought to be looking towards licensing it’s software to different manufacturers, this has quite a bit of credibility already and it would seem a good approach for the fledgling Canadian company. On the other hand sources are saying that RIM may well be looking for an outright buyer for certain aspects of the business, or the whole damn thing that is Research In Motion and Blackberry products.
Now with rumours hitting around there is one outright buyer that seems to be getting around a lot, Well It’s Samsung in the reckoning for it all. Blackberry devices have a great enterprise business model, Blackberry messenger, and a whole host of features that Samsung could effectively use to an advantage, whether this be within Android, or maybe with Tizen OS and Bada OS merge as there own breakaway OS of their own.
Samsung could give itself some selling points and push away even further from HTC, Sony Ericsson, Motorola, and the rest of the pack with RIM’s assets in tow on the Android platform. Blackberry Messenger is already a massive selling point for the young audience, and of course the enterprise features that RIM are know for can capture the business sector and pull away from the competition.
According to BGR – “Jim Balsillie is actively meeting with almost every company that might be interested in either a part or all of RIM, in addition to having talks about licensing. “Jim is going hard after Samsung,” said a source with knowledge of the negotiations. One of the reasons no deal has been struck, however, is that RIM’s co-CEOs are asking for way too much.”
Research In Motion could price themselves out, $10 Billion is what is being said they want for it all and maybe more. Why would Samsung or any other big player risk an enormous amount when even a fledgling company isn’t worth that much as it is, a reported $8.5 Billion is apparently more near the mark – Not forgetting it’s dropping in value as well of course.
An interesting time ahead with Research In Motion with what they decide to do. Will Samsung really push and be interested in the makers of the Blackberry model, maybe Google should come in and make another big acquisition along with Motorola (If allowed), Or would you like another option like Licensing aspects like the Blackberry Messenger and enterprise features to Android completely?
Let us know people?