We are hearing dummy cases, hand-delivered prototypes and two design that never quite made it are among the many factors that allowed the S III design to stay secret up until a week before UK release when the service manual featuring a line drawing and some of the spec was leaked.
It would seem Samsung pulled off an “Apple” for this device by not letting anyone see anything about it that didn’t need to know which is quite unusual in the smartphone industry as we usually see some confirmed images a lot earlier than with the S III. It is safe to say this handset was one of the most highly anticipated and possibly in some people’s opinions the BEST smartphone to date, so how did Samsung pull it off?
In an article posted on the Samsung company blog they told the story of the Galaxy S III secrecy. It would seem the engineers were told explicitly not to discuss the handset with anyone including close friends and family and many were forced to lead a double life and lie about the phones existence.
The few chosen ones who worked on the project had their own serrate lab with security measures in place to make sure no unauthorised personnel entered. Alongside this there was also more than one S III designed. Each prototype different enough that if one was leaked no one would realise it was the handset when released. Also the prototypes were designed with only some of the features on each one and hand delivered in dummy boxes by Samsung personnel literally doing multi-country tours to ensure safe delivery and then monitor the testing of the handset.
I for one am interested to see the other prototypes to see Samsung’s thinking on the final design and features.