The LG Prada 3.0 is the third handset from the LG/Prada collaboration. The very first LG Prada was released in 2006 and the Prada II in 2008. This newest handset was released at the end of January/beginning of February and looks to be a promising new addition to the Android family.
Online the cost ranges from about £329 for a used handset and anything up to £499 for a brand new handset, although most carriers support the handset on contracts roughly around the £36 mark for free.
Network : 2G – GSM/GPRS/Edge, 850/900/1800/1900, 3G – HSPA +21, 900/1900/2100
Processor: OMap 4430 1.0 GHz Dual core
Memory: Ram – 8GB. ROM – 1GB + 512 MB, Micro SD support up to 32GB
Display: TFT, WVGA (800 X 480 pixels) 4.3 inches.
Connectivity: Bluetooth 3.0 + HS, USB
Camera: 8MP, 3264 X 2448 Pixels
OS/UI: Gingerbread 2.3
Dimensions: 127.5 X 69 X 8.5 mm
Audio: FM Radio, 3.5mm headset jack, vibration, MP3, Wav
SMS: Threaded View
Battery: Stand by time 330h 2G/3G, Talk time 4h 20m 2G, 5h 3G
Front View: 4.3 inch screen, Front Facing Camera, cap active navigation buttons, in-call speaker.
Rear View: Leather effect battery cover, Rear Facing camera with single LED Flash, external speaker.
Top of device: Power button, usb slot/charger slot with slide cover, camera activation button
Left hand side: Volume up and down buttons.
In the Box:
Headset – inner ear
Look and Feel:
LG have certainly nailed it on the head with the general look of this device as it is everything you would expect from a phone designed by a company with the reputation of Prada; it’s sleek, smooth, stylish and if possible for a device, sexy! The handset handles similar to the Samsung Galaxy SII (this will be a common comparison as it is the handset I currently use myself) most likely down to the fact they both operate on recent updates of Gingerbread 2.3. The UI on the Prada is lovely as it isn’t rammed with carrier/manufacturor bloatware and as such the handset handles 2.3 as it is designed to work. The main theme on the phone features everything in black and white, including icons, which adds to the stylish look. However there is a downside to this. Any apps downloaded through the Play Store use their normal full colour icons and widgets, so when you put them on any home screen – including the main menu screen actually, they look very out of place.
The battery life is the usual expected with this calibre of phone, minimal to normal use i.e., calls, texts and web browsing very occasionally, the battery lasts about a day and a half – 2 days if you run it right down to flat. I did ensure I killed it a few times by heavy gaming which only led to the battery living for a few hours but this was with A LOT of overusing.
The next important sub heading for those of us that like to use and abuse our gadgets for gaming! As just mentioned heavy gaming will kill the battery quite quickly (compared to normal use). Overall I found the general movement and animation on the games I tested to be pretty good, especially compared to games I found a lag on whilst playing on my S2, such as Temple Run, actually ran a lot smoother. The built in speaker on this device isn’t too shabby either and definitely adequate for the majority of mobile phone applications, especially games that use a lot of audio in them.
The device has a pretty good 8MP camera. With an option bar for zoom, flash and other settings at the top of the screen, the capture button at the bottom; none of the icons are particularly big so very unobtrusive. Even when open on the screen the zoom bar is quite small compared to some handsets which is always a plus. Due to the screen generally being quite good the pictures taken on this handset look clear and are very easy to make sure in focus. Options within the camera app being able to change the focus of the shot (so can switch so face tracking etc.), edit the image size, change the scene and too edit the ISO/white balance, however the handset does a petty good job of setting these last two on its own so unless capturing in generally unrecommended conditions shouldn’t have to mess with this too much. The front view camera can also I find be quite grainy on some devices where I find this device is actually quite clear.
There isn’t much in the way of applying effects whilst capturing photo’s however the built in Image Editor on the device has most of the effects you would want to apply without using a pc. MAny filters are included including the obvious black and white, sepia, negative and many more. You can also edit brightness, contrast, hue, saturation (need I go on?). Also the obvious being able to crop, add borders and combine images as well. Due to the quality of the screen editing and capturing images on this device is less strenuous and more enjoyable than some.
All the obvious audio formats are compatible on this device including WAV, MP3 and a built in FM Radio with works reasonably well. The music player is fairly standard and if you read back to my previous post on Poweramp here, what I want from a music player is quite specific, unfortunately the built in LG one didn’t quite reach what I wanted (poor widget selection!) however as a music player it isn’t bad. If you have a lot of music to put on your device I’d suggest using the optional 32GB micro sd card support as I know i could quickly fill the 8GB given especially once I add my tune collection.
The rear speaker on the phone is also ok; I find some devices can be quite tinny, this device handled ok however though. The Headset that comes with the phone is an inner ear headset. I don’t know about anyone else but this is my preferred type of earphones to use and I found this pair to be reasonably good. For those more advanced music buffs out there it may be worth investing in a more expensive pair, but I found this pair reasonable just for using on commute to work or cycling.
Overall I have to full heartedly admit after a week of using the LG Prada 3.0 I fell in love with this handset. Most of the ticks I have with other android devices i.e. gaming glitches, too many carrier apps and so on seem to be greatly improved on this device. I’d say it is probably more a handset for females, due to aesthetic look and feel to the phone, also one of my male friends referred to the device as being too light and therefore worried he would damage it easily (even though it managed to survive a cycling accident unscathed!) Although I have just referred to the handset as a female phone I wouldn’t say it is any less of a gadget to be seriously considered by those massive android geeks out there as it handles very well and it’s future looks fairly promising especially with the rumoured realise of android 4.o in the near future.
Rocking in at nearly £500 there isn’t anything that stands out as amazingly different to other android phones in the market currently such as the S2 and once the S3 and newer devices again are released there is the risk of it falling slightly behind in the market, but future system upgrades should help protect this from falling TOO far behind. I personally wouldn’t pay cash for it, however most carriers are doing contracts for this handset for very similar prices as the Galaxy S2 when it was first released and as much as I hate to taint this site by saying it the iPhone. This is definitely a good competitor for the android market and hopefully not the last collaboration we see from LG and Prada.